BEIRUT(LB)—DECEMBER, 2013: Following three years of extensive preparation, research, testing and execution works, COLORWALL® reveals groundbreaking wall & floor finishes in Beirut Souks Entertainment Complex.
Designed by Dada & Associates, in coordination with Solidere, the complex is conceived as a major entertainment hub in an avant-garde structure, with 14 cinemas, including 2 VIP theaters with generous lounge and concession areas, an entertainment and retail zone, restaurants and a games arcade.
Two years after being awarded the contract in October 2011, COLORWALL® delivered to the main contractor, Geneco, the largest project of its kind within the Middle-East on time and on value, following the highest standards set by the customer, Solidere. With COLORTEK® wall & floor decorative finishes including COLORTEK® seamless resin flooring, mural and graffiti urban art, furniture painting, wall panels painting, as well as glow in the dark and black lights effects, The Beirut Souks Entertainment Centre presented Colorwall with one of the most challenging and complex designs to date, requiring for its completion the direct involvement of all teams and partners within its partners and extended network.
“Teams from COLORTEK® manufacturing research & development and COLORWALL® contracting divisions closely collaborated in order to develop unique custom technologies and application techniques, thus providing us with an unparalleled and exclusive knowledge in terms of wall & floor coatings finishes that set our company apart and at the head of the industry for the coming years” (Yahya Kassaa – CEO)